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Brain Surfing: The Top Marketing Strategy Minds in the World, by Heather LeFevre
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Heather LeFevre set out on an expedition to apprentice herself with today's most brilliant marketing strategists, traveling from Beijing to Seattle. The twist? She lived with each of these mentors, in their homes, commuting to work with them each day, and uncovering their principles for building many of the world's most respected and profitable brands.
Brain Surfing is a book that combines marketing know-how with life philosophy. One minute you’ll learn about smart brands on the other side of the world, the next you’ll be inspired to take off on your own adventure. LeFevre guides you through today’s complex marketing landscape, uncovering the secret ways of working of each of her coaches. Brain Surfing will surprise you with how much you learn while thoroughly enjoying the journey.
- Sales Rank: #415866 in Books
- Published on: 2015-11-11
- Original language: English
- Number of items: 1
- Dimensions: 9.02" h x .49" w x 5.98" l, .70 pounds
- Binding: Paperback
- 214 pages
Review
"A truly fascinating blend of travel journal and business text, it drifts beautifully between the dreamy rambles of an enthusiastic traveller and the great insights of a business book. Brain Surfing should be on every strategist's reading list." Mark Inskip, CEO, The Futures Company
"If you run a business, a start-up, or a brand, this book is essential reading. Not only did Heather persuade some of advertising's true maverick thinkers to let her stay with them, she also somehow got them to reveal their secret methodologies to how they outthink the competition. Clever." David Hieatt, Cofounder of Hiut Denim Co and The Do Lectures
"Strategists spend so much time applying curiosity and imagination to the lives of brands and consumers. But what happens when you apply that same relentless energy to normal life? That's what this book is about-the strategist's mind, only inverted and directed to the things that actually matter: culture, purpose, humility, family, adventure. Sure, this is required reading for people that want to be strategists, but, more likely, this is required reading for strategists that want to stay people." Alain Sylvain, Founder, Sylvain Labs
About the Author
Heather LeFevre is a modern marketer who earned her stripes working as a brand and communications strategist. After completing a masters degree in communi- cations, Heather landed her first job at the height of the dot com bust, and from that point forward she's made it her mission to guide clients through the complex opportunities technology has made possible for business. She served as Group Strategy Director at Crispin Porter + Bogusky's Miami office, where campaigns such as "Whopper Virgins" led to eighteen quarters of positive growth for Burger King. While Head of Strategy at StrawberryFrog Amsterdam, Heather led a comprehensive brand relaunch for Emirates Airline, one of the fastest-growing airlines on the planet. Heather is currently a thought leader tapped by Hyper Island to teach master classes on growth hacking for executives all over the world. She lives in Miami, Florida.
Most helpful customer reviews
6 of 6 people found the following review helpful.
Must read for strategists and thinkers
By Bart Motes
Brain Surfing is aptly named. As I read it, I wondered how many different parts of my brain would be lighting up were I to be hooked up to one of those um brain scanny thingamajigs. Heather LeFevre, a highly respected ad world veteran, has written a book that takes your brain on the journey of a lifetime, around the world, through the brains of ten spectacular thinkers (including Heather's), and into the most fabulous abstract and applied thoughts about strategy, branding, and heck, life itself.
Heather writes in a brisk, bold style, splicing together the multiple narratives of travel, the people she meets, her own and their ideas, and case studies in an easy to read, thought provoking fashion. Confession of an idea addict: I've already started reading three other books and magazine articles based on Heather's implicit recommendations in these pages--and let me tell you, she's got great taste in her own reading, too. This is my one quibble: I would have loved a reading list. Maybe Heather can write an annotated bibliography up and post it on her website.
So, what's the gist? Well, after stints at the world's top advertising agencies where she graduated from earning her chops to becoming a respected thought leader, Heather decided she wanted to broaden her horizons even more by picking the brains of top people who had impressed her or touched her professional life. So she reached out to a bunch of them and asked if she could crash their lives for a while. Tag along. Do a day in the life. Since these were awesome folk, they said: Sure! (Actually, not all of them did, but, spoiler alert: the ones who ended up in the book did.) So she traveled around the world, sat in on these folks' meetings, got to see how they worked, lived, interacted with clients, and engaged each and every one in conversations about best practices, big ideas, and the future.
This is a Think Big, inspired book that you will read at a feverish page flipping pitch but also in spurts because you periodically have to face the Big Dilemma of: I WANT TO KEEP READING versus I MUST WRITE DOWN HOW HEATHER'S INSIGHTS ARE INFORMING MY THINKING ABOUT PROBLEM X. (Take deep breaths. It's gonna be ok.) Big clients, big ideas, guerilla marketing, work-life balance, strategy in the digital age--you name it, Heather and her strategist mentors have thought about it and thought it about more deeply and more entertainingly than you could possibly imagine before picking up Brain Surfing.
I highly recommend this book. Final note: I bought the hard copy, which immediately gave me a free Kindle edition. I recommend doing this--you're going to want to make notes and have this book be its own conversation starter on your desk, but you're also going to want to have it to hand whenever you have downtime so you can dive in. Enjoy!
Highly recommended.
3 of 3 people found the following review helpful.
Very well written and inspiring book. Read it and you will want to explore the world and your brain!!
By ILEDESMA
This is not your typical business/strategy book that you start reading but you never finish because it is not interesting enough or you feel it doesn't add anything new to your life. This is one of those books that once that you start reading it you can't stop. I decided to read this book on my flight from NYC to Seattle, my initial plan was to read this book for about 2-3 hours and devote the rest of my flight time to watch the Seahawks game, well, that didn't happen, once I started reading this book I couldn't stop reading it, before I knew it, it was almost half time of the Hawks game and I hadn't watched the game at all, but I had read half of this book. By the time we landed I had finished this book and even though I had been on a plane for over 6 hours I felt inspired by this book to take another plane and explore new places, not just geographical places but also places in the brain, heart and soul of experts in my field and myself, the same way Heather did it. After reading this book you will not only have learnt about Marketing Strategy, this book will inspire you to get outside of your area of comfort and explore the world and the minds of others and yourself. The book is really well written and combines perfectly the personal travel journey that Heather embarked with the business/marketing/strategy concepts and ideas of 10 brilliant strategist (Heather included).
3 of 3 people found the following review helpful.
An inspiring read for those who want to master their craft and for those who ambitiously want to be great
By Amazon Customer
What an amazing adventure and a crash course on self-exploration?! Every turn of the page feels like I am on the journey with the author. And, as a strategist, I find myself questioning my own expertise throughout this book, moving more and more into a state of curiosity, and this ride is full of learnings and life lessons. For anyone seeking greatness in their craft, I highly recommend the read. Thank you for inspiring us, Heather!
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